Elastic has recently organized ElasticON virtual conference for North America (on 25th Mar 2021). While this article summarizes key takeaways from the conference, it is evident that Elastic is emerging as a compelling choice for the Search and Observability perspective.
#1 – Elastic As A Search Company
- Elastic being a key leader in Enterprise Search demonstrated their product roadmap and capabilities as a Search solution.
- Search is a core competency and they are following the Google model to use it as a baseline for building other products.
- Observability & Security are being powered with Search as a foundational element as demonstrated in Elastic Stack below.
#2 – Observability Is the Next Big Thing For Elastic
- Elastic started Application Performance Monitoring (APM) as a free and open offering if you are already invested in logs & metrics with Elasticsearch.
- While DynaTrace, New Relic, Splunk, Data Dog, and other APM vendors are established players in the Monitoring & Observability market, Elastic has started expanding into this area.
- With Elasticsearch for storage, search, analysis, Beats for data shipping, Logstash for data ingestion & processing, Kibana for data visualization – they have a solid foundation for observability.
- Unification of solution from a siloed collection of tools is the key idea behind Elastic stack as a solution proposition. Centralized Observability Platform is their unique selling point.
#3 – Security Is Yet Another Focus Area
- With logs, metrics, and observability available, Security is emerging as another focus area with unification as underlying philiosphy.
- Elastic security solution provides anomaly detection to prevent, detect, and respond to security threats. The free and open solution delivers SIEM, endpoint security, threat hunting, cloud monitoring, and more use-cases.
- Elastic has been recognized as a “Strong Performer” in the 2020 Forrester Wave with the highest score possible in the threat hunting and product vision criteria.
#4 – Interesting Features Highlighted
- Elastic Fleet provides centralized agent management through a console with pre-built integration for Cloud and other data sources.
- Kibana Lens has been enhanced further in the current release (7.12), which allows the drag-and-drop interface to explore the data.
- Another interesting feature is Searchable Snapshots (can be stored to AWS S3), which helps to search infrequently accessed and read-only data in a very cost-effective fashion.
- Elastic partnership with Azure has been the key highlight and an eye-opener for other cloud service providers.
To conclude, the emergence of Elastic as a platform of choice for Search, Observability, and Security is evident, and being an opensource and transparent nature of the company, this is a very compelling option for architecture considerations.
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